In contrast to SEO, SEA is a targeted but paid service. Before you want to optimize your website in terms of SEA, you need to establish a clear and precise strategy. To do this, it is important to identify the most important and relevant keywords for the website. After that and with the help of this first report, the announcements should be written.
SEA (paid referencing)
SEA is the acronym for Search Engine Advertising, and it is one of the best ways to quickly position yourself on targeted keywords and generate traffic. The SEA is a system that aims to place an advertisement in a good position on search engines, in the paid part. On Google, we use Google Ads, formerly Adwords, to position ourselves on search terms and improve visibility.
The triptych Presence-Visibility-Notoriety
Once a website is created and put online, it is therefore present on the web. The pages of a website may be present on the web but not on the results of search engines (SERP). We then say that they are not indexed. Indexing is the basis of traffic acquisition, which will increase your visibility. After that, you can start working on your SEO. It will therefore be a question of making your pages go up on Google, Bing,… on precise terms.
For paid referencing, it is not exactly the same thing. The page to be placed must be online, but it does not need to be indexed to set up an advertising campaign.
The entire SEA web strategy starts with the definition of the keywords on which you want to position yourself. It is the foundation of everything that will follow afterwards. If the one is unstable and poorly realized, you will not get any interesting results. This underlines the importance of searching carefully for the keywords on which you will place yourself. To be effective, your expressions must have potential, i.e. be sought by Internet users. It will also be necessary that the products or services you offer correspond to the expectations of this keyword. Only then can you create your advertisement.
The advantages of paid referencing
The fast visibility of your website: paid referencing allows you to quickly place your website in search engine results, unlike natural referencing. This option is the most recommended if you want to achieve significant results in a short period of time.
A complement to natural referencing: With paid referencing you have more facilities to reach a particular target especially by using different marketing techniques. The SEA will often allow you to start your SEO campaign and support it periodically.
Real-time control: thanks to paid referencing, you have the possibility to modify and adjust your ad and budget in real time. Budgets are generally affordable (some areas of activity are exceptions).