Netlinking is an SEO technique designed to demonstrate its popularity in the eyes of search engines through links from other websites to yours.
Lead domain, backlink,
To fully understand the importance of a good netlinking strategy, you must first of all master the SEO jargon. Referent domain, backlink: what is it really about?
A backlink, literally in French “backlink”, is a hypertext link from another website. As the latter is located on a page external to the linked site, it is called an external link. In contrast, an internal link is a link linking two pages of the same domain name.
Lead domain: definition
A referring domain is the name given to the website that has provided an external link to another website.
Why are backlinks (always) important in SEO?
Since its launch, Google has ranked websites according to their popularity. At the time, its designers considered that this popularity was based on the number of external links pointing to the same website. Thus, the more external links a domain name can claim to its pages, the more popular it is, and therefore deserves to be positioned in the best results.
In 2012, the one who is already the leader in online research whistles the end of the manipulation of his SERPs by deploying a filter called Google Penguin. It aims to penalize all websites that have or would be tempted to ignore its guidelines by acquiring links of poor quality and certainly intended to manipulate the results.
Today, loading speed, https or user experience (UX) are among the hundreds of criteria that influence SERPs. Google’s objective is, of course, to refine the results it proposes so that they are as relevant as possible. But it is also an opportunity for him to reduce the scope of what is the basis of his operation, netlinking.
If this one has lost its superb quality, it is still a powerful visibility lever, one of these fundamentals of SEO that must imperatively be part of any good sustainable SEO strategy.
SEO: what is a good backlink?
In SEO, the incoming link is always the basis of natural referencing. But not all backlinks are equal, far from it. While some may be very useful in gaining a few places, others, on the contrary, will have a toxic effect.
So, what is a good backlink? While this is obviously at the discretion of the referrer, certain criteria must nevertheless be taken into consideration:
the theme: the incoming link must come from a website whose theme is similar or related to yours. It is unlikely that a kitchen portal will point to an online shoe shop. On the other hand, if you manage a cooking blog, a link to one of your content from a magazine on the same theme will certainly be appreciated by Google
page indexing: if the page is not indexed in search engines (which may appear in search engines), the link found there is not either. Worse, depending on the reason for this non-indexing, this backlink can be toxic
the position in the page: the links in the body of a page are much more influential than those in the footer or used for navigation. All this to avoid manipulation and spam. It’s no secret: Google is hunting down purchased links. As this type of link is usually found in footer or sidebar, it is therefore logical for Google to give little credit to this type of hyperlink
backlinks from new websites have more weight than new links from already referenced domains. It is therefore preferable to have a link from 50 different domain names rather than 50 from a single site
the keywords in the text have more weight than those in the ALT attributes of the linked images. This does not mean, however, that such backlinks should be dispensed with.
trusted and popular websites also have a stronger SEO influence.