Search Engine Optimization or SEO is an important component of your digital strategy. If your website receives no or few visits, it is probably because it is poorly referenced in search results. A SEO agency can help you adopt the right natural SEO strategy to gain visibility! However, natural referencing is a subtle art. Not everyone can be a “reference”, it is important to know how to choose the right provider.
UNDERSTAND THE ROLE OF A NATURAL REFERENCING AGENCY
A SEO agency implements a set of techniques to improve the referencing of websites. But to have a real return on investment, you have to be visible in the right place.
KEYWORD RESEARCH AND CONTENT CREATION
It will not be enough to refer to a randomly chosen keyword. A good SEO agency, after performing a full SEO audit, will do a study of your target audience and its research intentions. She will deduce a selection of keywords related to your activity, but also to the “way of thinking” of your audience. These words or phrases will be integrated into the textual content of your website.
NETLINKING: LINK CREATION
The role of a web agency is also to improve the notoriety of your website in order to make it more visible to search engines. Simply put, the more people talk about you, the more Google will consider you worthy of interest. Your agency will then create backlinks on the web, i.e. links to your site. But be careful, these links must be as natural as possible. There is no point in creating links from websites that have nothing to do with your business or that have little notoriety in your field. Google may detect inconsistencies that will cause you to lose places in the long run.
Your SEO agency also has the task of making technical improvements On-site. Loading time, URL, SiteMap, HTML tags are all parameters to be taken into account when referencing a website. Thus, an SEO agency will work on the tree structure of your site, in order to allow search engines to quickly identify its different contents. It will ensure that the loading speed of the website does not exceed 3 seconds. It will ensure the optimization of the tags or the robots.txt file of your site.
IDENTIFY MY NEEDS AND OBJECTIVES
To be able to communicate on what you want with your SEO agency, you must already identify your needs and objectives. To do this, it is necessary to be able to understand a minimum of the jargon related to web referencing. We advise you to get a brief overview of SEO techniques. You can start by reading some articles on SEO on our agency’s blog.
If it is a redesign of your website, it will allow you to perform a light audit to identify problems around your SEO. This will help you to clearly communicate your needs to the provider. If it is a website creation, it will allow you to understand the actions carried out and to follow the evolution of your SEO.
For example, if you need quick results, you may need to consider running sponsored link campaigns on Google Ads (formerly Google Adwords) in conjunction with your SEO strategy. It will then be necessary to mention it to your web agency, which can also help you in their implementation.
CHECK THE SERIOUSNESS OF AN SEO AGENCY
Once you know what you want, you will need to find a serious SEO agency that can do this work with you in the long term. But there may be thousands of them. It is not easy to find your way around. There are several ways to ensure the professionalism of a SEO agency.
ANALYZE YOUR E-REPUTATION
A good way to check the seriousness of your potential SEO agency is to analyze its reputation on the web. If she has a certain notoriety, that’s a pretty good sign. To do this, look at its actions on social networks: if it is prolific, monitored and eventually generates commitment. You can also read his corporate blog and read some articles to evaluate his expertise. You can also see his participation in events as a specialist. Finally, you can start looking for opinions on their work through the web (Google My business, Forums, social networks, etc.).