Before implementing a strategy per se, it is of paramount importance to sit down with the agency you have chosen to determine your objectives. It is important to define exactly what your goals are. Moreover, as SEO professionals, it is our duty to guide you in the right direction. Your intuitions are good in most cases (after all, you know your company and your customers well), but sometimes you may be on the wrong track.


Once the objectives of internet positioning are well defined, you will work to find the keywords that are likely to attract as many users as possible. This part is the foundation of your SEO strategy. You want to make your website known, but not to just anyone. Certainly, you want to have as many users as possible on your site. However, these users must generate revenue. The purpose of keyword research is to find niches where users are most likely to bring you conversions (buying, contacting, downloading, and subscribing to a newsletter). Although keywords may seem obvious to you for your company, it regularly happens that the first keywords that come to mind are not the ones that will bring you the most traffic. Making your website known is good; converting your users into customers is much more interesting.


Once the keywords have been carefully selected, it is time to move on to the more technical step of your SEO; the strategic application of your keywords, the verification of blocking factors, the optimization of the user experience as well as the implementation of your Sitemap and robots.txt files. In addition, it is at this point that you should consider having your text content built (once the keywords have been chosen) to ensure that the content is consistent with the theme of your pages. If you already have content on your pages, now is the time to update and refresh your content. This will have a major impact on your natural positioning. Having good textual content will help you in your Web positioning.


The link building strategy allows search engines to track websites that trust you and point to your site. Several methods of link building exist, but this strategy is evolving and drives SEO team to be at the forefront of the latest developments in this field.


You can use tools to measure the audience on your website. Statistical analysis allows us to see how your users react. This data is valuable and helps us to make the necessary adjustments to achieve your objectives. This is a meticulous step since it involves monitoring the audience’s behavior to ensure that they carry out the actions for which you have positioned yourself online. The more effort you put into your analysis, the more you can improve your offer to your customers and the more results you generate.