SEO Tools

What are the benefits of SEA

In contrast to SEO, SEA is a targeted but paid service. Before you want to optimize your website in terms of SEA, you need to establish a clear and precise strategy. To do this, it is important to identify the…

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Sitemap, standard web protocol since 2006

In SEO, the Sitemap is part of an essential optimization foundation. What exactly is this SEO website map? How is it essential for your website to be indexed by search engines, and more specifically Google? Sitemap, standard web protocol since…

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VSEO (Video referencing)

A communication format that is particularly popular with Internet users and mobile users, video occupies an important place in Google search results. In addition to a tab specifically dedicated to this type of content, the Mountain View giant also displays…

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What’s E-reputation and what importance does it have?

E-reputation is this trendy term that refers to the management of the reputation of a physical or moral entity applied to the logic of the Web. To evaluate an e-reputation, it is sufficient to look for the name of the…

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Google Analytics: Google’s statistical tool

Google Analytics is Google’s statistical tool, which allows each website administrator to analyze his/her audience. Totally free of charge, it was implemented by the American company in March 2005. And if it is now used by more than ¾ on…

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What’s Netlinking and how does it work in SEO terms?

Netlinking is an SEO technique designed to demonstrate its popularity in the eyes of search engines through links from other websites to yours. Lead domain, backlink, To fully understand the importance of a good netlinking strategy, you must first of…

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SEO: the definition of keywords

Any sustainable SEO strategy requires a lot of work on the keywords that best define your professional activity or the theme of your site. Generic, brand and long tail, what is a keyword in seo? The keyword or key expression…

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What is a Google Ads Campaign?

Natural search engine optimization (SEO) techniques may seem complex due to the lack of detail on Google’s algorithms. However, it is not necessary to see paid referencing as the miracle solution. To be successful, you will need to establish a…

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How to create a successful Google Ads campaign?

Google’s new online ad creation support system guides you through your first ad creation. You will then have to refine your advertising actions by creating a campaign with targeted requests. Define your objectives Do you want more traffic to your…

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