Create optimized content

Search engines are able to rate content and thus highlight quality pages. Offering original and quality content will make it easier for you to get out on a search engine. If you offer a content with good volume and quality, you could become a reference by occupying the best places in search engines. It is therefore important to try to determine what a quality website is.

Quality content

Quality content could be determined from the moment it is:

  • Do not copy and paste from existing sites. It’s illegal. It’s illegal. In addition, a search engine is able to determine what content has been duplicated, it penalizes these practices. If you interest the Internet user by proposing original content, you will interest search engines and improve your notoriety. So write your own content pages.
  • up to date. Having an updated website is a guarantee of seriousness for your visitors and is better rated by search engines. It is better to publish regularly on your website than to bring a lot of new features at once. If robots regularly have new content to put in their teeth, they will come back to your website more often.
  • in appropriate language. Always put yourself in the Internet user’s shoes and always keep in mind the terms they will use to do their research. Be careful with the spelling.
  • composed of quality internal links. Internal links are links between the pages of your site. They are important because they allow you to keep the user on your website (increase the number of pages viewed) but also to spread the popularity of your pages. The links must allow access to pages related to the content of the page visited. When adding a link, use thoughtful anchors rather than “click here to access the page” links.

Content’s volume

The content must be of high quality but it must also exist in quantity. The popularity of a website depends in part on the volume of its content.

Add content regularly: as long as the content is of high quality, the more content you will have on your site, the more you will please search engines. You will also have a better chance of getting out on different requests. Keeping an up-to-date blog on your website would be a good way to regularly submit content to a search engine and enrich your website over the years.

Create one page per theme. A page in which you discuss different topics is difficult for Google to understand. Feel free to create a page per theme, even if it has little content (e.g. a page for prices, one for activities in the area, one for geographical location, etc.). For a better referencing, it is preferable not to mix themes. Thus, creating a website “that talks about a little bit of everything” is not recommended.

Organized and structured content

A search engine does not read a page like a human being; you have to present the content in a structured way. Adopt a logical, almost mathematical approach. To do this, use the H1 to H6 tags to structure your texts into small logical paragraphs.

A page must have a title (H1) and may or may not contain subtitles (tags H2, H3 etc. up to H6). H1 is the main title of the page, it is the most important title. It corresponds to the title of the element in your manager (ex: page title, post title, photo title).

The following titles (H2 H3 H4 etc.) are used to organize a page into paragraphs. They are used to air the page and reinforce the idea of the following text. If you use the page creation tool (by splitting your page into several lines), we make it easier for you. Indeed, each line title corresponds to the H2 in the page. To insert an H3 or H4 in a page, select the text and then choose “Title 3, Title 4…” in the visual editor tools. In the content, you can also use the “bold” function to indicate to the user (but also to the search engine) that a word is important in the page.

 

The steps to a successful SEO strategy
Indexing: being present in a search engine